Becoming a successful home staging professional is more than just interior design. It takes planning, determination, and finesse. There is a lot you can do before you open your business. Here are some things you can do to get started.
Get Certified
Research the different home staging certifications in your area. There are many options for taking the course, and several can be completed in less than a week. At the beginning of your career, you will depend on real estate agents to help you meet clients. Unless you have a long friendship with an agent, they may hesitate to recommend your company to clients considering real estate investments.
Find Your Focus
Do not try to be everything to every customer. That is a costly mistake. Specialize in homes in a specific area. As your business expands, you can explore new territories. Focusing your talents in one community makes financial sense, including:
- Staging materials for a $300,000 single-family home will look different than those for a $6 million estate. Focusing on one home value allows you to maintain less inventory.
- Store supplies in a warehouse close to your work area. You will save fuel and labor costs when moving materials to the home and back to the warehouse.
- The design elements of a city apartment will differ from those of a rural log cabin. Managing the same décor helps minimize your investment.
Look for a Mentor
Seek guidance from another home staging professional. Mentors can help you find the right clients, make suggestions for your portfolio, and help you manage challenging clients. Mentoring is a two-way street. Initially, you may not be able to provide professional references, but you can offer design advice. You can also be an ear to listen to when they need someone in the industry that understands.
Create a Portfolio
Brokers, customers, and lenders will request a professional portfolio. Be sure to maintain your website, including your more recent projects. Also, remember to carry a physical portfolio. If you are just getting started, start with your own home or apartment. Ask friends, family, and neighbors if you can stage their homes using their furnishings. Take photos for your portfolio.
Write a Business Plan
Your business plan is the key to staying focused on your company goals. Lenders that specialize in real estate investments will review your business plan at underwriting. If you need assistance, ask your mentor for advice. You can also reach out to a Small Business Administration chapter in your area. They have several resources to help you develop a sound business plan.
With these things under control, you can be assured that your home staging business has a solid foundation for success.
